尊敬的各位参展商和观众朋友们：

2020年是注定不平凡的一年。 年初，由COVID-19 新型冠状病毒引发的疫情席卷整个中国乃至全球。在克服了疫情的影响下，我们和业界同仁再次相聚上海迎来CLE中国授权展的开幕，老时间、老地点、和新老朋友相聚，实属不易又更为珍贵。在此我谨代表中国玩具和婴童用品协会对来自海内外的新老展商和观众朋友们表示热烈的欢迎！

CLE中国授权展是中国商务部批准的唯一以“中国”字头命名的授权展，已成为亚洲规模最大、IP品类最齐全、被授权专业观众覆盖面最广的专业授权贸易展会。作为我国境内举办时间最长的授权展会，今年已经迎来第14届，历经14年的积淀壮大，CLE中国授权展被业界公认为国内外企业在我国开展品牌授权业务的最佳商贸平台。

第14届CLE中国授权展于2020年10月21-23日，在上海新国际博览中心举办。国内外参展IP将超过1800项，覆盖卡通动漫、艺术文化、潮流时尚、影视综艺、电子游戏、企业品牌、体育运动等全品类授权领域。此外，本届CLE中国授权展的几大新亮点，也将给大家带来全新感受。

国际巨头独家参展，人气IP齐聚一堂。中国授权市场的蓬勃发展吸引了国内外众多高人气IP，国际巨头IP值得持续关注。首次参展的美国著名电影制片公司传奇影业、日本知名动画公司东映动画、以欧洲漫画为特色的欧漫达高，以及多次参展的孩之宝、美泰、暴雪娱乐、美国艺电、育碧娱乐、探索频道、Smiley、Tokidoki、Licensing Matters等，这些高人气多层面的国际IP巨头都把CLE中国授权展作为拓展中国市场、提升知名度和影响力的重要平台，并选择CLE中国授权展为亚洲唯一参加的授权专业展会。

此外，本届CLE中国授权展上，还有多个境外展团的亮相，包括由Total Licensing带来的欧洲展团、日本角色授权协会CBLA组织的日本展团、台湾文化策进院组织的台湾展团等，持续为我国市场带来更多元的IP品类，共同促进品牌授权行业的交流合作。

IP品类百花齐放，多元化发展。随着国家政策的鼓励和市场的积极反馈，国产IP对授权商业模式越来越重视，越来越多的国内IP开始进行授权布局，并积极参与到中国授权展的展示平台中来。CLE中国授权展的IP品类也日益齐全，呈现多元化发展。

本届中国授权展上，IP品类百花齐放，IP平台企业包括腾讯视频、网易、阿里鱼、爱奇艺等知名企业；动漫头部企业包括奥飞、方特、咏声等企业；游戏品类有网易游戏、中手游、玄机科技等企业；还有出版绘本品类的墨色几米；文旅品类的华侨城、海昌公园；艺术品类的浮云艺术、艺巢；潮玩IP的泡泡玛特、52toys、IP 小站、若态、多丽罗等；品类丰富，让人应接不暇。

此外，企业机构品牌的兴起也是一个亮点，例如科技领域的中国航天、从服装起家做成IP的Teenie Weenie。还有多个国内“自带流量”的IP纷纷加入，包括目前中国最大规模的新音乐独立唱片公司摩登天空、佛性火爆的新媒体IP新世相，社交媒体网红大禹网络的一禅小和尚，萌谷的小刘鸭等，为展会注入新的活力。

近些年来，传统中国文化与现代潮流不断碰撞，“国潮风”逐渐风靡全国。本届展会也汇集众多展现“国潮”魅力、吸引话题和关注度的国产原创IP，比如充满文化气息的文房四宝店铺荣宝斋、国潮设计东来也、国民漫画一间宇宙、同道大叔等，体现出了国产IP日益成熟和自信的发展。

文博艺术IP越发光彩。自2017年CLE中国授权展开设中国文博授权展区以来，博物馆成为中国授权展的特色之一。优秀的国内外文博类艺术IP不断入驻展会，博物馆IP授权和文创开发也迎来黄金发展期。

今年除了国家文物局继续指导和支持中国文博授权展区外，还有中外多家博物馆相关机构参与了本届中国授权展。国内有博物馆网红故宫博物院、陕西历史博物馆、苏州博物馆、台北故宫博物院，还有曾引发博物馆热潮的“现象级”综艺节目《国家宝藏》的IP运营商物喜堂；国外有大英博物馆、英国V&A博物馆、美国纽约大都会艺术博物馆、达芬奇博物馆等；众多世界顶级文化艺术博物馆纷纷参加了2020CLE中国授权展。曾经“高冷的文博艺术”走下神坛，越来越多的人类优秀文化和灿烂文明正在走到现代人们的身边，让文化艺术成为当代人的生活方式。

CLE中国授权周现场活动精彩纷呈。今年的CLE中国授权展同期，继续举办CLE中国授权周，现场活动接连不断，掀起一个又一个高潮。CLE中国授权周将聚焦“国潮”“潮玩”“新消费”“文旅融合”“文博授权”“沉浸式主题场景”等多个关键词，以丰富的形式向行业展现品牌授权的创新和商业价值。第十二届中国品牌授权高峰论坛以“新国潮时代”为主题，深度探讨中国原创在今年新冠肺炎疫情后的发展和机遇，助力中国原创IP的发展，迎接新国潮时代的来临。

IP主题空间进一步打造多样化沉浸式场景，展现IP主题的场景化魅力。今年将首次举办创新项目“IP无界 授罗万象”T台秀，用生动的视觉效果呈现IP在服装时尚领域的惊艳跨界成果。多个IP化主题场景，如IP体育公园、达芬奇咖啡厅等，玩法多样，让人流连忘返。还有备受业内关注的中国授权金星奖，其颁奖典礼将在我国授权圈一年一度的盛宴中国授权之夜CLE Night上举行。

除了主办现场活动之外，本届中国授权展的参展企业还在展会期间展开30多场精彩纷呈的IP推介会或发布会等活动，值得期待。

IP365X全年365天对接。今年更值得一提的是协会主办的IP365X平台，正在为行业进行365天线上线下打通的商贸对接。IP365X平台除了常年展示推广IP及案例外，旨在集合各行业授权商及被授权商资源，打通信息壁垒，解决品牌授权领域普遍存在的信息不对称现象。此外，IP365X还联合数十家国家级行业协会宣传推广IP，进行线上线下邀约配对，推动IP与被授权企业之间的商业对接。

展会现场还特别设立IP365X商贸对接区，为在线上预约成功的企业双方提供线下会议专区，实现无缝对接。

本届CLE中国授权展依然与中国玩具和婴童用品协会旗下的品牌专业展会同期开展，包括中国玩具展、中国婴童展、中国幼教展。届时四展同台，将集中政府、协会和行业优势，更有效促进现场交流对接。还有更多精彩，等着大家去发现。

受到今年疫情的影响，我国品牌授权行业以及大文娱产业正在面临由其带来的危与机，或将深刻影响整个行业的走向和变化。中玩协品牌授权专委会责无旁贷地帮助各相关企业抱团取暖，共克时艰，一如既往地致力于我国品牌授权行业的持续发展。我也深信第14届中国授权展的展商和观众都将收获满满，不虚此行！

Dear exhibitors and participants,

On behalf of China Toy & Juvenile Products Association (CTJPA), the organizer of China Licensing Expo (CLE), I would love to extend our warm welcome to all exhibitors, buyers and participants, and express our sincere thanks for all your great support!

The 14th session of China Licensing Expo (CLE) will be held from October 21st to 23rd, 2020 in Shanghai, China. China Licensing Expo is the largest and most effective licensing event in Asia and is widely recognized as the most effective channel to understand the licensing market, promote brands, and expand licensing business in China and Asia. For over a decade, China Licensing Expo has witnessed the developing in licensing industry in China.

This year, CLE will present over 1,800 brands of which international brands occupy over 80 percent, from top-notch global licensors to fresh properties. Also, 40 percent of them are new exhibitors this year.

China Licensing Expo was held concurrently with the China Toy Expo, China Kids Expo and China Preschool Expo. And this year, more and more records were made at CLE. Many new things happened in this expo that are worth highlighting.

International properties giants

After 14 years of development, more and more international companies recognize the potential of the Chinese licensing market. International properties giants choose China Licensing Expo exclusively as their most ideal option when exploring licensing business in China.

CLE 2020 hosted new international exhibitors, such as Legendary Pictures, and TOEI Animation, meanwhile many famous international properties licensors including Mattel, Hasbro, Discovery, Blizzard, EA, and Ubisoft have been the regular exhibitors for years. Also, top global licensing agents like Licensing Matters participates the show too, to bring more fresh and diversified properties to China market.

Meanwhile, the dynamic international pavilions will bring more fresh properties to the market and expand a much wider category, including entertainment, arts, museums and fashion at this expo.

Top and emerging domestic properties

As the licensing market in China grows, more and more Chinese companies realize the importance of brand licensing, and start to explore more possibilities in the business.

China Licensing Expo serves as the most professional platform for the domestic properties, from well-recognized properties to emerging ones. In 2020, the tier-one Chinese domestic properties including Tencent, Ali Group, Alpha, Wanda, NetEase, iQIYI all join in the show, and more popular and young properties from social media joined in the exhibition, such as China Aerospace, Yijianyuzhou, Popmart and 52Toys.

Art and museum properties

Alongside the regular tradition of entertainment and characters, CLE covers the whole property category, and the art and museum properties are in the spotlight this year.

The 14th session of China Licensing Expo hosts a special museum section at the show, and more museums have participated independently from home and abroad, including Forbidden City, China National Museum, and British Museum, V&A Museum. The art licensors are raising too. Exhibitors like Tokidoki and Fuyun Art have joined the show independently.

Museums and artists create beautiful merchandise, which are well received by the market. The state-of-the-art of art licensing is becoming trendy and fashionable in China, and more high-end consumers prefer to choose those products to identify with their lifestyle. 

China Licensing Week activities

Ever most on-site activities held during the Expo compose the China Licensing Week this year. The twelfth session of China Licensing Summit will further discuss the new media era and its influence on the China licensing industry. At the Summit, speakers from Ministry of Culture and Tourism, Nice Boat Animation, Shanghai Animation Film Studio, and Jahwa, will share their observations and experiences in this dynamic industry with audience.

China Tourism Licensing Forum focuses on the topic of licensing on tourism. China Licensing Professional Academy will provide one whole day training to licensors, licensees, and retailers, to educate the market. The first session of CLE Fashion Show will be held during the Week too. 

And at the CLE Night, the China Licensing Star Awards will be presented in the names of Most Commercial Valuable IP’s, Most Popular IP’s, Rising Star IP’s, Best Licensees, Best Retailers, Best Licensed Products and more, to set up examples for the industry.

Besides the activities hosted by the organizer, more than 30 on-site licensing seminars will be organized during the China Licensing Expo by the exhibiting companies. More theme space section will better display the emerging business model, including Sports Fans Club, Leonardo da Vinci Museum of Science and Technology Cafe Lounge, China Licensing Star Awards Zone, and IP365X Match-Making activities, in which more creative ideas and techniques will be encouraged and generated for the industry.

Wish you all a great success at CLE.

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